Archive | January, 2009

1981 primitive Internet report- We have come a long way baby!

29. January 2009

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I dropped a tear or two when I watched this, Sooo awesome!

29. January 2009

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Indeed.com is a powerful trend tool, not just a job search engine

29. January 2009

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“social network” Job Trends “social network” Jobs Indeed.com is one of the most useful tools out there to understand the trends concerning what is hot, or not, in your industry of work! Indeed.com, if you are not aware of it, is what I call the Google of job search.  It indexes most of the job sites out there so you don’t need to go to each and every one.  Excellent time management tool – great idea! I direct many of my candidates to Indeed as an exercise for them to …

"social network" Job Trends graph

“social network” Job Trends “social network” Jobs

Indeed.com is one of the most useful tools out there to understand the trends concerning what is hot, or not, in your industry of work!

Indeed.com, if you are not aware of it, is what I call the Google of job search.  It indexes most of the job sites out there so you don’t need to go to each and every one.  Excellent time management tool – great idea!

I direct many of my candidates to Indeed as an exercise for them to see what is going on in their specific discipline of work.  Lets preface something; I think it is critical before I go further with this post:

Make sure you know your skills and title are in line with what the market is looking for, it is important for longevity and growth in your area.  Too many of us ignore where the trends are going.  Things are always changing fast!

That is why this tool is so powerful; it is a part of your competitive intelligence arsenal.  Instead of chasing yourself, chase what the companies consider hot and in demand!  Why would you keep peddling skill sets that are not in demand?  You need to write your resume to what the market wants.  If you don’t have the skills, then you need to attain them.

 If you were in the Digital Marketing arena (shown below) you would put in the What field “Digital Marketing,” in the Location field put in “New York.”  The day I did this post 176 new jobs came up. 

 

small-indeed-image

 

What is awesome is, to the left of the pane the links are broken down into categories, so you don’t need to sift through all the pages.  As you can see below, it is broken down by Salary, Title, Companies, Location, Job Type, Employer, Recruiter, Temp, and most recent searches.  This way you can go directly to what you want to look at.  This is the first step; from there you start reading the job descriptions.  Important: Create a system where you can copy information of interest.

 

Hide Refinements

Salary Estimate
Job Type
Employer/Recruiter
Start scanning through the job descriptions, compare it against your resume and see if you have the goods they are looking for.  If not, highlight the main points and keywords they are using.  It is important to read many to start seeing a common thread in all of them – this is key!  You are starting to build your trend report.  The next step is to put in another major city like Los Angeles, or Chicago… You might be saying to yourself, “I would never move there,” but that is not why I am telling you to do it.  This is a way to see consistent trends across the country to find the common thread.
 
You are going through this process to feel confident that this is the right direction to take your career, all at your fingertips to what is happening NOW.  Are you starting to understand the power of this service?  The added benefit is, as you do this, you will see on the sidebar different companies you may not have heard about.  You can read more about them by going directly to their site.  When you go to the companies’ site, make sure you take a look at their case studies and white papers – most people don’t read them.  This is a great way to understand how a companies’ approach, process, and solutions work, as well as how to tailor your resume to the company your sending it to.  Of course a great headhunter would be most optimal (shameless plug).
 
 
When you sign-up as a user on indeed.com, you can start receiving alerts directly to your email box with the keywords you have found most relevant – job titles, company names, etc.
 
Indeed also added http://www.indeed.com/salary, so now you can search salaries from over 50 million jobs in the past year.  The icing on the cake is they have a trends’ area, where you can put in a keyword to see how it is shaping up in the market you are interested in.  I put in the word Social Network” – take a look where that puppy is going!  Ha.  It would be safe to say that Social is going loco, lol…

 After your research is completed, if you are on par with what a company is looking for, salt and pepper some of the keywords you have found into your resume to be more relevant.
 
Lesson:  I think at the end of the day, this exercise brings a few important things to the surface:
 
1. You become aware of where things are going in your area, and what skills you need to add to your arsenal to land your next job.
 
2. If you feel you are on track with your skill sets, this confirms it – Great!
 
3. Keeping a record of your research on a consistent basis helps you feel confident that you are always moving in the right direction!
 
Note: It is important that you are truthful in your resume; any quality company that you are interviewing with will find you out anyway.
 
The reality: If your skills are in rapid decline, then at least you know that at some point you will be out of a job if you don’t take action.  Always be Prepared!
 
I will be discussing tools like this often in future posts.  I welcome your comments.
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Not being a nice person on the way to the top has its consequences

22. January 2009

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  This is a true story that has played out many times.  I have watched this scenario up close working with talent, and below I have written an all to common scenario.  Let me tell you about this person’s background before I move on to the chain of events that played out.   This candidate is award-winning and extremely talented, the problem is he was not very nice on his way to the top.  I had known through the years by people that worked for him that he was abusive, condescending, …

mean-boss-for-on-your-way-to-the-top

 

This is a true story that has played out many times.  I have watched this scenario up close working with talent, and below I have written an all to common scenario.  Let me tell you about this person’s background before I move on to the chain of events that played out.  

This candidate is award-winning and extremely talented, the problem is he was not very nice on his way to the top.  I had known through the years by people that worked for him that he was abusive, condescending, played games with people, always took the credit on projects that were a success, and blamed others when the client was not happy.  I am sure you get the type of person I am talking about.  We all know someone just like this.

There is a philosophy I believe in: "there are natural laws in life that will play out one way or another at some point, positive or negative, depending where you put your energy."  This Creative Director calls me and says,

"Collin, my company just laid me off for budget reasons and I need to get in front of the top agencies across town.  I am sure I will have many offers so lets get rolling."

 In my head I realize the opposite is going to play out.  I tell him I will make some calls first to see if anyone is hiring before we move forward on working together.

 I know when I make the calls to other clients I am going to get some interesting responses.  What the Creative Director did not think of as he moved forward in his career is, all the people that quit from frustration or people he fired with no real merit, are now salt and peppered all over the city, and for that matter across the country.  I call the top Creative Director at one of the local agencies where he would like to interview This Creative Director used to work for this guy when he was an Associate Creative Director, and now my client would be working for him!  I break the news that he wants to come in and interview.  Well, I cannot tell you the expletives this CD began to spout; I brought up an old wound he wants to forget.

"I would never in a million years bring that toxic person to my office.  What he did to me and others were unforgivable and I heard he has not changed his ways at all.  I don’t care how talented he is…"

I pick up the phone and call a few people at other agencies.  Same scenario.  Some of the feedback went something like this,

"Collin, I mentioned his name to my team and they all told me they would quit if I even entertained the thought of bringing on this person."

 

You get the idea, right?  The reason I went down the road of making calls for him is the hope that when I give him feedback, he will rethink how he conducts himself in the in the future.  I did not want it to be my opinion, but a consensus by many.  I have found in the past if I don’t do this, he will end up thinking it was just my opinion.

So I give this guy a call back and tell him the feedback, minus the expletives.  At first he was very defensive and could not believe that people thought of him in that light.  That in itself tells you how out of touch this person is with how others viewed him.  I was waiting for him to ask me the toughest question that I had to answer,

"Collin, so what do I do now if no one wants to hire me at the big agencies and the smaller ones cannot afford me, what do I do?"

I calmly and slowly said, "you need to move out of the state and start fresh – you are toast in this town."  There was air over the phone which seemed like an eternity!

I did not take any joy in doing this.  Hopefully, I helped someone that is truly talented, but needs to seriously clean up their act!  I am sure you are asking yourself how people get to the top behaving like this.  Well, that is another post but it does happen and as far as I’m concerned, it always catches up with you.

I put together a small list of musts as you move forward in your career:

  1. Maintain good relationships with your co-workers; you never know when you need to call on them.
  2. Stay in contact with people that have moved on to other companies.
  3. Always be respectful to others, there is no excuse not to.
  4. Be observant of verbal and body language – obviously this guy did not learn this.
  5. Go out of your way to do something nice for someone; you would be surprised how far a handwritten card will go in an age when all we do is email!
  6. Make sure when you take a job, you have done your homework on the leadership to make sure you don’t end up in this type of situation.

Lesson: If you are starting to behave in anyway like this person, this is what will probably play out for you also.  Talent is not the only hand you can play to truly succeed in your career or life.

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Why I’m here

21. January 2009

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“Hello world!”  I felt a need to say that.  What is so cool about what I am embarking on in doing this blog is, the power of how many people I can reach.  I realized being in the advertising / marketing world as a headhunter, consultant, speaker, career coach, and subject matter expert in this space for many years is, I have a lot to offer and what better place to channel my years of experience than a blog. My mother and mentor, Jola, was the one who first …

on-air-about-me-post

“Hello world!”  I felt a need to say that.  What is so cool about what I am embarking on in doing this blog is, the power of how many people I can reach.  I realized being in the advertising / marketing world as a headhunter, consultant, speaker, career coach, and subject matter expert in this space for many years is, I have a lot to offer and what better place to channel my years of experience than a blog.

My mother and mentor, Jola, was the one who first got me interested in this business.  Making her mark at Campbell-Ewald as a Creative Recruiter, she became widely known and respected and has been writen up in Ad Age and many other trade papers.  From there she went on to start her own search firm, Jola Recruitment, now called Talent Driven Executive Search.  Jola has handed the company off to me and now I’m taking it to a new level.  I have been actively working in the business since 1994, right when the dawn of the digital era began.  I work with many of the top ad agencies and interactive boutiques across the country and in Europe.  It is safe to say that advertising and marketing is in my DNA, I grew-up around it.

I place talent in the full production process of advertising and marketing from management level teams, account, senior social media strategist, executive creative director, writers, director of project management, analysts, etc… I am more digital-based with my searches and I believe that in the end, all talent should have a 360-integrated background.  You get the idea…

It is imperative that we all keep changing fast to stay relevant.  The days of having the same job for 20 years are over.  It is so critical to leverage the web and people like myself to stay ahead.  My style of communicating can be strong at times, so please don’t be offended.  I am direct only because I want to get through to you.  I might create some discomfort for you in a positive way.  I like to write in a cliff notes, cheat sheet format.  I want my information to be useful and productive for you, so you can take action with it right away!

As a headhunter or recruiter, either way is fine with me, my readers have an opportunity to learn more about the ins and outs of our industry to optimize themselves in the marketplace.  Finding out what companies are doing right, to companies that are not.  I think it is critical to Building your brand.   It is Ironic to me that we are in a business where we spend countless hours building the clients brand, but we do not put the same into our own.

I know headhunters have a reputation that is not, let’s say, in the best light, but I will tell you the ones that last are ethical and straight shooters.  When you choose a headhunter, you need to look at their references and talk to others that have worked with them in the past.  For example, I have over 70 recommendations from clients and candidates on linkedin that you can view.  I want my readers to use me as a guide or a benchmark to work from.  My dialogue will be structured in a 360 format, meaning I will try and address all areas of our industry from branding yourself, to how to write your resume, to where the trends are going in our industry.  I will be interviewing cutting-edge talent, podcasting, displaying video tutorials, and a whole lot more.  I could not possibly tell you everything I have planned in this intro to my blog.   I have said for many years that headhunters probably know more about where things are going than most.  I am like a trends’ marketing company.  We are always seeking out top talent, talking to clients and agency people, and downloading a lot of information across the country and around the world.

 What I am trying to say is, “I have a lot of information to share with you!”  Information you would never get from anyone else.  I read articles in Ad Age and other trades that I knew about way before it was published.  We tend to have a grasp to where everything is going and what is happening next.  This is part of my value.   I cannot tell you how excited I am about our industry; we are reinventing the advertising model!  I am truly passionate about it, just as much as David Berkowitz, who is a great blogger.  As I say, “we are at the bottom floor to where it’s going.”

Advertising was pretty much the same way for many years until the web came along.  This was a game changer paradigm shift, as we know.  Basically, the advice I give can be used for anyone in any industry.  Fundamentally, there is a formula all people should use when it comes to building their career, I just happened to slant it toward advertising and marketing.

The reason I choose changingfast as the name of my blog is, that is exactly what is happening in our industry.  I got the idea for the name from Seth Godin.  He made a statement in one of his books a few years back: “The world is changing. Changing fast.” I said to myself when I read it, “that this is a perfect name for something.”  The irony is, it is so appropriate to what is happening right now in the economy and our industry, or for that matter our world!

My tagline, “Be prepared,” is critical to taking advantage of an opportunity when it presents itself.  All to often I have seen candidates have a great opportunity come their way, then fail to seize it because of not being prepared!   This important principle is not in their playbook, yet it is a pinnacle to success!  “Be prepared” is the motto of the Boy Scouts of America and our United States Military.  There must be something to it if these two great organizations have adopted it.  .

I want everyone to know a secret: Collin LaLonde gets stressed out and overwhelmed at times.  We are all in this together.  I need a cheerleader / adviser too, and I call on them!  I would be lying to you if I told you I follow all of my advice everyday.  So this blog is therapeutic for me, I need to hear it just as much as you, ha.  I have not even scratched the surface to of all the topics I will be talking about in this blog, but I wanted you to get a sense of what I am all about.  I am a giver by nature, almost to a fault, but I would rather have that problem than be a taker.  I like to workout and I am a sucker for tech toys – go scobleizer!

As far as my personal life I am happily married to my wonderful wife, Kim, of 18 years, and we have 4 beautiful children together: Max 17, Christian 14, Bella 12, and our little blessing from God, Luke, 4.  Having the last one a little later than the rest keeps me young.  You might say I have built my own focus group at home to keep me up on things. 

I welcome your comments, and look forward to listening to what you have to say to guide me in the direction we all need to go in.

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